Category Archives: Consumer
11 February 2013: InformationWeek
MasterCard Just Took a Stake in a Hot Big Data Startup Excerpt: Last week, the company’s subsidiary, MasterCard Advisors, took an undisclosed stake in a big data analytics company called Mu Sigma. The two will offer joint products together using … Continue reading
Posted in Business, Consumer, Notable News, Retail
Tagged big data analytics, bigdata, Louie Yan, MasterCard, MasterCard Advisors, Mu Sigma, Sam Kumarsamy, Shankar Gopidas, Tap the 90
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22 January 2013: Enterprise Apps Today
Marketers to Boost Big Data Analytics Spending in 2013 Excerpt: Marketers are prepared to increase their spending on Big Data analytics this year, according to a study from Infogroup Targeting Services and Yesmail Interactive, two companies that operate under the Infogroup umbrella. … Continue reading
14 January 2013: Fast Company
How Big Data Keeps Cable TV Watchers Hooked Excerpt: For Time Warner Cable, one of America’s largest cable and broadband firms, Big Data helps determine the course of both their marketing efforts and their network infrastructure. In terms of Time Warner … Continue reading
Posted in Analysis, Business, Consumer, Entertainment, Media
Tagged big data, big data analytics, Cablevision, Comcast, Hulu, Louie Yan, Netflix, Sam Kumarsamy, Shankar Gopidas, Tap the 90, Time Warner, Time Warner Cable
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27 December 2012: IT World
Life As We Know It Would Be Impossible Without Big Data Excerpt: You could do all of these things before our current era of big data. Booking flights, checking weather in distant locations, making phone calls, using a credit card, … Continue reading
Posted in Commentary, Consumer, Technology
Tagged analytics, big data analytics, bigdata, business, Facebook, Financial Services, Louie Yan, Luddite, Sam Kumarsamy, Shankar Gopidas, Tap the 90, technology, Twitter
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25 October 2012: Business 2 Community
Direct Mail Isn’t Dead — It’s Reincarnated by Big Data Excerpt: Did you know direct mail is rated by consumers as one of the most influential forms of marketing communication? Direct mail tops the list, along with television … Continue reading
Posted in Advertising, Analysis, Business, Case Study, Consumer, Marketing
Tagged Advertising and Marketing, Advertising mail, big data, big data analytics, business, consumer, direct mail, Direct marketing, Louie Yan, Mail, Marketing, Printing, Sam Kumarsamy, Shankar Gopidas, Tap the 90
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19 October 2012: Times of India
Enhancing Customer Experience Tops Big Data Agenda: Survey Excerpt: Most big data initiatives currently being deployed by organizations are aimed at enhancing customer experience, said a report by IBM and Said Business School at the University of Oxford. Despite a strong focus … Continue reading
18 October 2012: VentureBeat
Grim But Real Player Stats: 85 Percent of Social Gamers Do Not Return After the First Day Excerpt: Consider the fact that 85 percent of all new U.S. players do not return to a social game after the first day … Continue reading
Posted in Analysis, Business, Case Study, Consumer, Entertainment, Marketing, Social Media
Tagged big data analytics, business, Customer relationship management, Customer service, Louie Yan, Marketing, Playnomics, PlayRM, RealPlayer, Sam Kumarsamy, Shankar Gopidas, Tap the90, Video game developer
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7 September 2012: PYMNTS
Swipely Helps Merchants Manage and Grow $1,000,000 in Sales Every Week Excerpt: Swipely, the simple way for local merchants to accept payments, track customers and grow revenue, today announced the company is managing over $1 million per week in sales on behalf of … Continue reading
Posted in Business, Consumer, Retail, Science
Tagged big data analytics, bigdata, Louie Yan, retail, Sam Kumarsamy, Shankar Gopidas, Swipely, Tap the 90
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5 September 2012: Computerworld
Data for the Masses Excerpt: Big data analytics should be used for more than just financial gain; the power of data combined with good design can be used to convey complex information to the masses, says Jer Thorp, data artist in residence … Continue reading
8 February 2013: Huffington Post
Big Data Gets Personal in US Cities Excerpt: …as Deb Roy highlights in his TEDTalk, the true promise is where the numbers and patterns from this data connect and become personal — enabling us to understand and to respond to … Continue reading →