Icebergs reveal only 10 percent of their total mass above the water line. Nobody knows what’s under the ocean’s surface: what’s embedded in the iceberg or where its jagged edges point.
Tantalizing. Intriguing. Potentially dangerous.
Similarly, companies usually have visibility into a similar percentage of all the data they collect for business intelligence. Although companies have been gathering and analyzing data on their customers and competitors for decades, today they have access to and collect an aggregation of structured and unstructured, machine- and human-generated information. They’ve entered the world of Big Data. They know they have terabytes – maybe even petabytes – of data but can’t analyze it fully to discover deeper trends and buried pitfalls.
Tantalizing. Intriguing. Potentially dangerous.
Big data – defined by Ed Dumbill of O’Reilly Radar as “data that exceeds the processing capacity of conventional database systems… too big, moves too fast, or doesn’t fit the strictures of your database architecture” – is a corporate asset. Traditional methods of data mining and analysis which in the past worked well for static and structured data are not always capable of unlocking the trends and predictive potential of the never-ending stream of unstructured data from sources like video and social media.
Tap the 90 catalogs and documents the growth and development of the big data analytics industry, exploring and consulting on the hidden 90 percent of the data iceberg. We focus on:
- The Business – How can your company use big data analytics, why, how, and with what results? How is big data analytics leading to the next generation of business intelligence?
- The Technology – What are the companies that make big data analysis possible through the technologies they bring to their customers? Let’s talk about Hadoop, IBM, SAS, Oracle, Cloudera, and others.
- The Science – How do companies select big data analytics methodologies to implement? We explore regression analysis, data mining techniques, search engine optimization, and more.
Research firm IDC pegged the big data market at $3.2 billion in 2010 and predicted that it would rise to $16.9 billion in 2015. That’s a lot of business intelligence, technology and science that Tap the 90 aims to cover.
Tantalizing. Intriguing. Potentially profitable.
Comments? Message us at info@tapthe90.com
Follow us on Twitter: @Tapthe90
Follow us on LinkedIn: http://www.linkedin.com/company/tap-the-90
