Excerpt: Did you know direct mail is rated by consumers as one of the most influential forms of marketing communication? Direct mail tops the list, along with television and recommendations from family and friends. If you’re not using direct mail, you’re missing a huge opportunity to engage consumers using a medium they like. And now, data and analytics can improve the effectiveness of direct mail. Marketers have insight about when their customers are open to hearing from the brand.
- How does Direct Mail compare to Email Marketing (myvideopress.com)
- Has Direct Mail Been Replaced by Newer Tech Savvy Forms of Advertising? (prweb.com)
Curated by Shankar Gopidas, Sam Kumarsamy and Louie Yan, the Tap the 90 blog delivers information on the business, technology and science of big data analytics. Check us out on LinkedIn, Facebook and Twitter!