19 October 2012: Times of India

Posted on 19 October 2012 by

Enhancing Customer Experience Tops Big Data Agenda: Survey

Excerpt: Most big data initiatives currently being deployed by organizations are aimed at enhancing customer experience, said a report by  IBM and Said  Business School at the  University of Oxford. Despite a strong focus on customers, less than half of the organizations engaged in big data are currently collecting and analyzing external sources of data.

Read more: http://timesofindia.indiatimes.com/tech/enterprise-it/infrastructure/Enhancing-customer-experience-tops-big-data-agenda-Survey/articleshow/16880460.cms

Curated by Shankar Gopidas, Sam Kumarsamy and Louie Yan, the Tap the 90 blog delivers information on the business, technology and science of big data analytics. Check us out on LinkedIn, Facebook and Twitter!

 

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One Response to 19 October 2012: Times of India

  1. Pingback: 22 October 2012: MarketWatch | Tap the 90

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