Grim But Real Player Stats: 85 Percent of Social Gamers Do Not Return After the First Day
Consider the fact that 85 percent of all new U.S. players do not return to a social game after the first day of playing it. That’s one of the findings of the Playnomics Q3 2012 Player Engagement study. Playnomics has built its PlayRM customer relationship management platform to give game developers and publishers a real analytics dashboard so that they can manage relationships with customers the way that big enterprises do.
- CRM platform helps online games developers target markets through player profiling (springwise.com)
- Playnomics launches PlayRM customer relationship management platform for games (venturebeat.com)
Curated by Shankar Gopidas, Sam Kumarsamy and Louie Yan, the Tap the 90 blog delivers information on the business, technology and science of big data analytics. Check us out on LinkedIn, Facebook and Twitter!