Excerpt: MIT Media Lab Professor Alex ‘Sandy’ Pentland develops technology to measure, analyze and predict human behavior. Research of his own direct doing called Reality Mining uses data from cell phones and badges to understand how people communicate – the results of which companies and governments are already starting to use to improve their organizations. With sensors and cell phones, Pentland is monitoring the pulse of society.
In many respects, Pentland is also the grandfather of Google Glass , a prototype heads up display that literally makes digital data a lens through which we see society in the “real” world. The idea is to use the types of big data already gleaned from smart phones to help make real-time decisions.
- NEWS : Mit media labs sandy pentland on the future of our big data society (xconomy.com)
- Reinventing Society in The Wake of Big Data (3quarksdaily.com)
Curated by Shankar Gopidas, Sam Kumarsamy and Louie Yan, the Tap the 90 blog delivers information on the business, technology and science of big data analytics. Check us out on LinkedIn, Facebook and Twitter!