The Director – A Young Walt Disney? (Photo credit: Express Monorail)

Using Analytics to Predict Hollywood Blockbusters

Excerpt: While summer blockbusters like The Avengers and The Dark Knight Rises saw record highs, Hollywood recently set a new record — and not one the industry should be proud of. Disney‘s John Carter, which cost close to $275 million to produce, was tagged as a potentially huge, game-changing film. The marketing budget to cement that perception was nearly $100 million, but the opening weekend not only missed financial expectations, it flat-lined. Disney admitted its studio would have an operating loss of $80-$120 million, making the film arguably the biggest flop of all time.

Read more: http://blogs.hbr.org/cs/2012/10/using_analytics_to_predict_hollywood_blockbusters.html

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Curated by Shankar Gopidas, Sam Kumarsamy and Louie Yan, the Tap the 90 blog delivers information on the business, technology and science of big data analytics. Check us out on LinkedIn, Facebook and Twitter!