Beware the Super-Metric, and Other Analytics Advice
Excerpt: The challenge with big data is not one of having data, nor is it a matter of knowing how to perform analysis on a given data set. Instead, the challenge is in producing something useful and meaningful that ties together multiple analytical points. That is, rather than relying on siloed analytics in narrow contexts, the difficulty comes in finding ways to pull those disparate analytics together to provide a more complete contextual picture. In essence, this is akin to producing a large-scale composite map from a collection of individual charts. In other words, it’s like cartography — mapmaking — for data.
Curated by Shankar Gopidas, Sam Kumarsamy and Louie Yan, the Tap the 90 blog delivers information on the business, technology and science of big data analytics. Check us out on LinkedIn, Facebook and Twitter!