26 September 2012: ReadWriteWeb

How Big-Data-as-a-Service Can Help Smaller Companies Compete

Excerpt: The common perception of how big data is used centers around giant multi-national enterprises spending millions trying to fine tune their business strategies to eke out every last penny from their customers. But in reality, big data is worming its way into businesses large and small, often as a service instead of on-premises software.

Read more:
http://www.readwriteweb.com/biz/2012/09/big-data-effective-beyond-the-enterprise.php

Curated by Shankar Gopidas, Sam Kumarsamy and Louie Yan, the Tap the 90 blog delivers information on the business, technology and science of big data analytics. Check us out on LinkedIn, Facebook and Twitter!

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