Big Data Rewrites the CMO’s Role
Excerpt: If you believe the surveys, the pressure to improve the return on the money invested in campaigns has combined with an explosion of data to squeeze creativity from the role of chief marketing officer and turn it into ‘chief data and marketing officer’.
- VentureBeat says Chief Marketing Technology Officers are hot (customerthink.com)
- Kathy Savitt named Yahoo’s chief marketing officer (bizjournals.com)
Curated by Shankar Gopidas, Sam Kumarsamy and Louie Yan, the Tap the 90 blog delivers information on the business, technology and science of big data analytics. Check us out on LinkedIn, Facebook and Twitter!