Big Data Rewrites the CMO’s Role
Excerpt: If you believe the surveys, the pressure to improve the return on the money invested in campaigns has combined with an explosion of data to squeeze creativity from the role of chief marketing officer and turn it into ‘chief data and marketing officer’.
“The success of my role is far more about analytics and technology than it is about hanging out with my ad agency, coming up with great creative campaigns. We must increase campaign ROI.”
Read more: http://www.marketingweek.co.uk/strategies-and-tactics/bigdata-rewrites-the-cmos-role/4003486.article
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Curated by Shankar Gopidas, Sam Kumarsamy and Louie Yan, the Tap the 90 blog delivers information on the business, technology and science of big data analytics. Check us out on LinkedIn, Facebook and Twitter!
