IW 500 Shows How IT Rules Have Changed
Excerpt: In our survey of these 500 innovators, for every efficiency and cost-cutting priority, we see a customer-centric priority as well. Asked to name the top three areas in which they expect to innovate, 49% of IW 500 companies cite improving the efficiency of business processes, making this efficiency area the most-cited priority. But thats down five points from a year ago, and down from 60% back in 2009s recession. Very close, noted by 46% of the 500 companies this year, is introducing new IT-led products and services for customers. Back in 2009, only 37% had that as a top priority….Likewise, 29% cite lower business or IT costs as a priority, down sharply from 2009, when 47% did. Right alongside this cost focus is improve Web operations and customer experience (31%) and engage customers in new ways (30%–up a whopping 10 points from 2009).
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