Brand Karma Turns Big Data into Actionable Insights for Hoeliers, Tourism Boards
Excerpt: Circos Brand Karma has announced the availability of its Blackbook reports: on-demand analyses of the online reputation of key destinations and individual hotels around the world….The Blackbook reports are designed to be applicable to many different stakeholders across the travel industry. Busy executives and hotel GMs receive a summary scorecard of their property that they can make sense of while on the go. Travel agents and property developers can download one-time snapshots on any hotel of interest. Tourism boards and government associations can view trends and rankings to compare their city to other key destinations. The reports are generated entirely from public online content as collected and analyzed by Brand Karma.
Curated by Shankar Gopidas, Sam Kumarsamy and Louie Yan, the Tap the 90 blog delivers information on the business, technology and science of big data analytics. Check us out on LinkedIn, Facebook and Twitter!