Luminar Sheds Light on the Value of Big Data for Campaigns Looking to Win 2012 Political Races
Excerpt: The elections of 2012 are going to be decided by the Latino vote. Luminar, the first “big data” analytics and modeling provider focused specifically on U.S. Latino consumers, offers insights into Latino voters that can help political campaigns develop winning strategies. Luminar is able to create precise insights of Latinos’ behavior by leveraging voter files, consumer habits, media digital interactions, transactional data and analytical models.
- Latino voters likely to make up 8% of electorate in 7 tossup states (denverpost.com)
- Latino Foundation meets with Local Latino Agencies (bwnews.us)
Curated by Shankar Gopidas, Sam Kumarsamy and Louie Yan, the Tap the 90 blog delivers information on the business, technology and science of big data analytics. Check us out on LinkedIn, Facebook and Twitter!