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The Surprising Way eBay Used Big Data Analytics to Save Millions
Excerpt: eBay knows big data. With more than 100 million active users globally, the online industry powerhouse provided a platform for the sale of $68.6 billion in goods in 2011 –that breaks down to more than $2,100 in goods sold every second. Clearly, eBay has high-functioning systems in place for data collection, real-time analysis, targeted distribution, automated response, etc….eBay began capturing “detail-by-detail, minute-by-minute” data on every component installed on its data centers. After crunching those numbers –talk about big data! –the results were telling. eBay uncovered underutilized servers, misconfigured devices and other inefficiencies. In fact, armed with these findings, the company was able to repurpose thousands of servers and save millions in capital expenditures within the first year.
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Curated by Shankar Gopidas, Sam Kumarsamy and Louie Yan, the Tap the 90 blog delivers information on the business, technology and science of big data analytics. Check us out on LinkedIn, Facebook and Twitter!
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