How to Make Good Use of Big Data
Excerpt: Recently, Econsultancy and Lynchpin published a research survey that suggested only 10 percent of marketers thought a most or all of their web analytics data was useful. A combined 59 percent of the marketers surveyed suggested that half or less of the Web analytics data they collected were useful.
- Marketers and Analytics Find It Hard to Get Along (marketingpilgrim.com)
- What’s The Deal with Web Analytics? (grasshopper.com)
- Yahoo! Web Analytics To Be Discontinued (marketingland.com)
Curated by Shankar Gopidas, Sam Kumarsamy and Louie Yan, the Tap the 90 blog delivers information on the business, technology and science of big data analytics. Check us out on LinkedIn, Facebook and Twitter!