The clock in Trafalgar Square in London displaying a countdown to the opening of the 2012 Summer Olympics: from top, days, hours, minutes, seconds. (Photo credit: Wikipedia)
Streamed London Olympics Offer Golden Opportunity to Test Online Ads
Excerpt: The advertising industry got its first opportunity to test the effectiveness of campaigns based on live streamed events earlier this year with the Super Bowl. But that may not have been a fair test of online sports broadcasting, says campaign optimization specialist Maxifier, since people tend to congregate around the TV to watch it. The true first test, it believes, is the London Olympics.
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- Wi-Fi Hotspots Banned From 2012 Olympic Games [VIDEO] (mashable.com)
- London 2012 mascot Wenlock tries out each of the Olympic sports (itv.com)
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