26 July 2012: EContent

English: The clock in Trafalgar Square in Lond...

The clock in Trafalgar Square in London displaying a countdown to the opening of the 2012 Summer Olympics: from top, days, hours, minutes, seconds. (Photo credit: Wikipedia)

Streamed London Olympics Offer Golden Opportunity to Test Online Ads

Excerpt: The advertising industry got its first opportunity to test the effectiveness of campaigns based on live streamed events earlier this year with the Super Bowl. But that may not have been a fair test of online sports broadcasting, says campaign optimization specialist Maxifier, since people tend to congregate around the TV to watch it. The true first test, it believes, is the London Olympics.

Read more: http://www.econtentmag.com/Articles/News/News-Feature/Streamed-London-Olympics-Offer-Golden-Opportunity-to-Test-Online-Ads-84001.htm

Curated by Shankar Gopidas, Sam Kumarsamy and Louie Yan, the Tap the 90 blog delivers information on the business, technology and science of big data analytics. Check us out on LinkedIn, Facebook and Twitter!


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