19 July 2012: Media Post

Columbia Business School

Columbia Business School (Photo credit: Wikipedia)

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Data, Data Everywhere — But Where’s the Marketing Performance?

Excerpt: A  recent study by the Columbia Business School and NYAMA found that 91% of senior corporate marketers believe that successful brands use customer data to  drive marketing decisions, improve marketing performance and increase customer  acquisition….CMOs believe data can enable smart marketing decisions, but many companies  only end up with big data headaches. Another  survey, by 33Across, found that 70% of U.S. brand marketers and agencies are  concerned with making sense of all the data. In fact, it can actually get in the  way of improving performance when viewed in the wrong context.

Read more: http://www.mediapost.com/publications/article/179104/data-data-everywhere-but-wheres-the-marketing.html#ixzz2155PxTEP

The Tap the 90 blog delivers information on the business, technology and science of big data analytics, curated by Shankar Gopidas, Sam Kumarsamy and Louie Yan. Check us out on LinkedIn, Facebook and Twitter!


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One Response to 19 July 2012: Media Post

  1. Pingback: 20 July 2012: Enterprise Apps Today | Tap the 90

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