16 July 2012: ZDNet

English: Man and woman shown working with IBM ...

Man and woman shown working with IBM type 704 electronic data processing machine used for making computations for aeronautical research. (Photo credit: Wikipedia)

Analytics Itself Must Be Adaptive

Excerpt: Using whatever model they formulate, business organizations have been doing forecasting for years, said Brenda Dietrich, vice president and CTO for business analytics at IBM. But the problem, she pointed out, was that people would build a forecast or predictive model and “use the same model and equations to analyze [whatever] new data over and over again, forever and ever”–until something changes unexpectedly or goes wrong, and by then, that model is no longer useful. In today’s era of big data, companies must regularly rebuild and refine their equations, because new history–and data–is created every day, Dietrich said in an interview here Monday.

Read more: http://www.zdnet.com/analytics-itself-must-be-adaptive-7000000955/

Curated by the Tap the 90 team: Shankar Gopidas, Sam Kumarsamy, Louie Yan. Check us out on LinkedIn, Facebook and Twitter!

This entry was posted in Analysis, Business, Commentary, Science and tagged , , , , , , , , , . Bookmark the permalink.

3 Responses to 16 July 2012: ZDNet

  1. Pingback: 17 July 2012: ZDNet | Tap the 90

  2. Pingback: 18 July 2012: Fast Company | Tap the 90

  3. Pingback: 24 July 2012: ZDNet | Tap the 90

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s