Excerpt: The big companies that rely on Big Data becoming a ‘thing’ include Oracle, IBM, and EMC, which all have specialized business lines focused on supporting massive data collection and analysis tools….Sites like InfoWorld have published extensive articles on the subject, including the use of Big Data for driving customer relations and call center effectiveness. McKinsey calls Big Data the next frontier for innovation, competition, and productivity. The implications are obvious for every department, including finance, IT, product development, and marketing. Big Data is truly 2012’s ‘Cloud Computing’.
- Missing Wood for Trees, Why Big Data Isn’t About the Big Data (customerthink.com)
- Making Big Data into Small Data (sys-con.com)
- Building a framework for big data analytics (gigaom.com)